---
title: "롯데쇼핑 shares fell to 12MF PER 6.4x amid slowing second-half earnings momentum and market… — 하나증권 유통/화장품 박종대 — DecisionGateway"
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  "og:title": "롯데쇼핑 shares fell to 12MF PER 6.4x amid slowing second-half earnings momentum and market… — 하나증권 유통/화장품 박종대 — DecisionGateway"
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commitment

# **롯데쇼핑 shares fell to 12MF PER 6.4x amid slowing second-half earnings momentum and market supply-demand instability, and the analyst maintains a low-point buying stance with a 12만원 target price and '매수' rating.**

A commitment by 하나증권 유통/화장품 박종대. Statements are as reported by the cited publishers — not verified by DecisionGateway.

> *실적 턴어라운드 국면에도 불구, i) 하반기 실적 모멘텀 둔화 ii) 전체 주식 시장 수급 불안으로 롯데쇼핑 주가 12MF PER 6.4배까지 하락*

hanaresearchPublished 2026-11-08 [ Read source](https://t.me/hanaresearch/20913)

## **Discussion**

## **Related claims**

[**롯데쇼핑 recorded 3Q26 consolidated revenue of 3조 6,532억원 (YoY 7%) and operating profit of 1,756억원 (YoY 35%, OPM 4.8%), exceeding the market expectation of 1,738억원.**하나증권 유통/화장품 박종대 · statement](https://dgw.tmarket.io/claims/01a1cea6-49eb-7b76-a8a9-67da074c7b9c) [**The current share price is at a 12-month forward PER of 7x and PBR of 0.4x, making low-price buying valid at this point.**report author · statement](https://dgw.tmarket.io/claims/01a1d4b6-46b3-7e31-89da-a2299a779d89) [**Overseas discount stores, e-commerce and 하이마트 weighed on results, but rising profit contribution from 롯데리츠 sustained the company-wide earnings turnaround.**하나증권 유통/화장품 박종대 · statement](https://dgw.tmarket.io/claims/01a1cea6-4a94-7408-9866-38cef2ae66f9) [**The current share price reflects weak performance and is at a historical low, so a low-price buying strategy looking toward next year is valid.**report author · statement](https://dgw.tmarket.io/claims/01a1d4b6-46d9-79f6-8c2e-17b45e6074cb) [**The third-quarter earnings slump is already sufficiently reflected in the share price.**analyst report · prediction](https://dgw.tmarket.io/claims/01a1d4b4-183c-7d31-8f2c-f1d0880ef1be) [**실적 추정치와 적정 밸류에이션(12MF PER 8배->7배)을 하향 조정해 목표주가를 43만원에서 36.5만원으로 하향했다.**하나증권 · commitment](https://dgw.tmarket.io/claims/01a1ceb6-59b7-7505-80d2-b535a5d76df7)

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