---
title: "이마트 and 롯데마트 are engaged in a '酒 전쟁' (liquor war), offering products at half price. — hankyung_fin — DecisionGateway"
description: "allegation by hankyung_fin, recorded 2026-11-10 — verbatim quote and source citation."
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allegationSaid on 2026-11-10

# **이마트 and 롯데마트 are engaged in a '酒 전쟁' (liquor war), offering products at half price.**

A allegation by [**hankyung\_fin**](https://dgw.tmarket.io/actors/01a1d54a-5ecb-7620-a238-91b6b424c9c9), said on 2026-11-10. Statements are as reported by the cited publishers — not verified by DecisionGateway.

> *"반값에 드립니다"…이마트vs롯데마트, '酒 전쟁' 또 붙었다*

hankyung\_finPublished 2026-11-10 [ Read source](https://t.me/hankyung_fin/359825)

[**hankyung\_fin dossier **](https://dgw.tmarket.io/actors/01a1d54a-5ecb-7620-a238-91b6b424c9c9)

## **Related claims**

[**Overseas discount stores, e-commerce and 하이마트 weighed on results, but rising profit contribution from 롯데리츠 sustained the company-wide earnings turnaround.**하나증권 유통/화장품 박종대 · statement](https://dgw.tmarket.io/claims/01a1cea6-4a94-7408-9866-38cef2ae66f9) [**洛克斐勒靠低成本與併購競爭對手，掌控全美超過九成的煉油市場。**johnstock888 · statement](https://dgw.tmarket.io/claims/01a1d496-44e5-75d4-a9e6-e32930ccb786) [**The Fair Trade Commission is concerned about competition restriction in 10 markets.**공정위 · statement](https://dgw.tmarket.io/claims/01a1d388-7d03-7ebb-a003-541ce5384963) [**롯데쇼핑 shares fell to 12MF PER 6.4x amid slowing second-half earnings momentum and market supply-demand instability, and the analyst maintains a low-point buying stance with a 12만원 target price and '매수' rating.**하나증권 유통/화장품 박종대 · commitment](https://dgw.tmarket.io/claims/01a1cea6-4b95-769d-9673-dec8c603fef9) [**롯데쇼핑 recorded 3Q26 consolidated revenue of 3조 6,532억원 (YoY 7%) and operating profit of 1,756억원 (YoY 35%, OPM 4.8%), exceeding the market expectation of 1,738억원.**하나증권 유통/화장품 박종대 · statement](https://dgw.tmarket.io/claims/01a1cea6-49eb-7b76-a8a9-67da074c7b9c) [**가격 경쟁으로 단기 물량을 확보하기보다 운영 효율성과 중장기 경쟁력을 높이기 위한 결정이라고 설명했다.**LG엔솔 · statement](https://dgw.tmarket.io/claims/01a1cce3-78e7-7a98-aab5-4ff61d9f0d9d)

## **More claims by hankyung\_fin**

[**TSMC's October revenue also surged 60%, reaching an all-time high.**statement](https://dgw.tmarket.io/claims/01a1d394-09fc-7a15-a0a1-a7dd1079bbab) [**Samsung AI chips and LG TVs swept the CES Innovation Awards.**statement](https://dgw.tmarket.io/claims/01a1d392-005b-7e0c-9dfe-92ce440fcc30) [**POSCO is accelerating its expansion of territory, moving from batteries into energy.**statement](https://dgw.tmarket.io/claims/01a1d390-4073-7650-a3c9-6423a15f39a9) [**The base price of the Genesis GV90 is 139.5 million won.**statement](https://dgw.tmarket.io/claims/01a1d38e-575f-7e65-aeef-ccf12fec548a) [**The Genesis GV90 has been officially launched.**statement](https://dgw.tmarket.io/claims/01a1d38e-574d-7a1f-b8e6-725493c94946)

[All claims by hankyung\_fin](https://dgw.tmarket.io/claims?claimant_id=01a1d54a-5ecb-7620-a238-91b6b424c9c9)

[All claims](https://dgw.tmarket.io/claims)

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